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Crunchyroll Opens 2nd Indian Office in Hyderabad
posted on by Adriana Hazra
Crunchyroll announced on Tuesday that it has established its second Indian office at Knowledge City in Hyderabad. The company announced that it has added over 830 titles in India, which totals about 8000 hours of content as of February. It stated that 70 of those titles feature Indian language dubs.
The company further stated that it considers India the “second largest anime interested market” outside Japan.
The company's new office in Hyderabad will handle localization, life cycle management, curation and programming, enterprise technology, and data analytics. Teams from the company's product and technology, finance, data and engineering, and marketing departments will also have a presence at the new office.
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Crunchyroll announced its first slate of Hindi and Indian English dubs in November 2022 as it introduced subscription tiers for Indian audiences.
The company began streaming several of its anime titles in India on March 1, 2022. Funimation and Crunchyroll announced on the same day that Funimation and Wakanim's anime library and simulcast content had moved to Crunchyroll. The company appointed Rahul Purini as CEO in April 2022 after several years as COO of Funimation.
Sony's Funimation Global Group completed its acquisition of Crunchyroll from AT&T in August 2021. The purchase price was US$1.175 billion, and the proceeds were paid in cash at closing.
Crunchyroll and Funimation first announced the acquisition in December 2020 with a purchase price of US$1.175 billion. The technology website The Information reported in August 2020 that AT&T offered Crunchyroll to Sony for US$1.5 billion and that Sony reportedly "balked at" the price, which effectively valued the streaming service at US$500 per subscriber. Entertainment news source Variety reported that AT&T was shopping the company to multiple potential buyers aside from Sony Pictures Entertainment at that time. Nikkei Asia later reported that October that Sony was in final negotiations for the Crunchyroll acquisition. At that time, the newspaper reported that Sony "could end up spending more than 100 billion yen ($957 million)."
Source: Email correspondence
