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ADV Films Makes Acquisition Announcement at Anime Weekend Atlanta - Madlax Licensed

ADV FILMS MAKES ACQUISITION ANNOUNCEMENT AT ANIME WEEKEND ATLANTA

MADLAX LICENSED

ATLANTA, September 28, 2004­ The secret is out! On September 25, 2004, while being interrogated by eager fans at the record breaking Anime Weekend Atlanta convention in Atlanta, Georgia, ADV Films co-founder Matt Greenfield and ADV representative David Williams let slip that the #1 producer-distributor of anime in the U.S. had acquired the sensational new anime series MADLAX! Further investigation revealed that the hot new series from Bee Train (Noir, .hack// sign,) would be released both on home video by ADV Films and broadcast via the Anime NetworkTM.

“We've been waiting for this show ever since Noir ended,” confirmed Greenfield, who, in addition to his role as a V.P. of ADV Films, was the writer, producer and director of the English language version of that series. “Many of the key players for Noir were reunited for this project, which features similar themes, equally gorgeous character designs and even bigger and more elaborate action sequences. While I hate to call anything the ultimate “girls with guns” anime, given the propensity of anime producers for topping themselves, MADLAX is definitely the state of the art as it stands, and the kind of show that will have fans glued to the edge of their seats!”

About MADLAX

From animation studio Bee Train (Noir) and director Kōichi Mashimo (Noir, Sorcerer Hunters, Irresponsible Captain Tylor) comes an action packed, gun-totting series full of mystery, intrigue and lots of gorgeous music by Yuki Kajiura (Noir.)

Shocking conspiracies. Enigmas shrouded in mystery. A desperate quest. When female gun-for-hire Madlax and student Margaret are thrown together, they discover that their seemingly different lives share a deadly connection, one that they must uncover and solve before the dark forces opposing them end their lives forever. As the duo travels to the Holy Land in their quest for the ultimate truth, will they uncover a bond of trust between them? And will the knowledge they gain really be what they expect? The action is non-stop in the spectacular new series from the creators of NoirMADLAX!

A release date has not yet been announced for MADLAX.

About ADV Films:

In the 12 years since its inception, ADV Films has become the #1 producer-distributor of Japanese animation (“anime”) for the North American market and has also developed a leadership position in the UK. With best-selling titles such as Neon Genesis Evangelion, RahXephon, Robotech, Full Metal Panic!, Hello Kitty and Azumanga Daioh, ADV Films' extensive catalog is fueling the popularity of anime around the globe. ADV Films' library also includes popular live-action science fiction programs such as The Jim Henson Company's Farscape, the nationally syndicated Gene Roddenberry's Andromeda and the Saturn Award-nominated Mutant X.

Parent company, A.D. Vision, Inc., encompasses a multitude of complementary media divisions, spanning publishing, television, licensing and merchandising and continues to expand into new areas. Its Anime Network™ is America's first and only television network dedicated to bringing anime and anime-related programming to consumers nationwide via digital cable 24 hours a day. The company has two publishing arms: Newtype USA, the premier anime and manga monthly magazine, and ADV Manga™, dedicated to publishing graphic novels. Most recently, the company formed ADV Toys™, creating exclusive toys and collectible merchandise based upon the company's extensive original content holdings. Headquartered in Houston, the company has offices in Europe and Japan. For more information, visit www.advfilms.com.

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