Animation Asia Conference 2009
Animation Asia Conference 2009 Targets Marketers and Advertisers seeking to learn
more about Branded Entertainment and Strategic IP Partnerships
This year's conference topic is on ‘Globalization of Asia's Soft Power’ with three
themes: Create, Manage and Engage
(Singapore, 7th October 2009) - Animation Asia Conference (AAC) organisers announced
the speakers line-up and programme details for the inaugural business conference taking
place in Singapore on 20th November 2009. Held in conjunction with Anime Festival Asia
2009 (AFA09), the one-day business conference aims to nurture a regional IP ecosystem by
tapping on the expertise of the renowned speakers and talents from Japan and the region.
Titled 'Globalization of Asia's Soft Power', this year's conference is focused on three
themes: Create, Manage and Engage. Speakers will share their expertise on how they have
created content that have mass universal appeal and will share their experience on how their
content have successfully engaged the 21st Century's digitally connected youths. The
conference will target marketers and advertisers seeking new ways to work with popular
culture content to launch successful branding or marketing campaigns.
AAC09's lineup of speakers includes:
• Tsuguhiko Kadokawa, Chairman and Chief Executive Officer of the Kadokawa
Group Holdings
• Mamoru Hosada, Director of anime blockbuster hits ‘Summer Wars’ and ‘The Girl
Who Leapt Through Time’
• Edmund Shern, Founder and Chief Executive Officer of Storm Lion and Senior Vice
President at Radical Publishing
• Shiro Sasaki, Chief Executive Officer, Flying Dog Inc. and Producer for many Anime
Music Blockbusters
• Kotaro Sugiyama, Senior Vice President and Head of Solution (Strategy) / Creative
Department for Dentsu Inc.
• Danny Choo, Chief Executive Officer of Mirai Inc. and Japan's top English blogger
on Japanese popular culture
Animation Asia Conference 2009 is ready to set the stage as a key regional event that can
provide the depth and breadth of content that is relevant to anyone who is trying to figure out
how to connect with the digital generation of youths who seek to be entertained and
engaged.
“We hope that this conference will draw not just the television broadcasters looking for new
anime content, but also marketers and advertisers looking for unique ways to work with
branded entertainment.” said Anna Teo, Conference Director for Animation Asia Conference
2009.”By hosting this regional conference, we hope that creators and advertisers can have
an opportunity to network and explore collaboration opportunities to launch the next
successful brand franchise from Asia,” added Teo.
Through speaker presentations and panel discussions, delegates will have an opportunity to
gain valuable insight on the perspectives, plans and strategies of participating companies,
which include some of the top animation studios from Japan, in addition to those from South
East Asia as well.
Industry Showcase and Business Matching
Industry Showcase and Business Matching is a session where 12 companies will be invited
to showcase their latest projects. This session is meant to allow participating TV
broadcasters, as well as advertisers an opportunity to learn about the latest trends and
discover new IP and business models as some of the top animation studios will showcase
their latest works. Leading Animation Studios from Japan such as Madhouse, Tatsunoko
Production, Production I.G and Gonzo are amongst some of the production studios that have
confirmed their participation in this session while organizers are currently reviewing
submissions from other studios around Asia.
AAC09 is open for registration
Programme details and speaker profiles are now available at www.afa09.com/aac.html
Ticket prices for the one-day conference are priced at $480 Singapore Dollars. Early
registration tickets are priced at $432 Singapore Dollars for sign-ups before 20th October
2009.Interested parties can download the registration form online at www.afa09.com /
aac.html or contact the AAC secretariat office at [email protected]
Media accreditation is limited and subject to approval by the organizers. Press can submit
requests to: [email protected]
About the organisers: I-PROMO, SOZO and Dentsu Singapore
About I-PROMO
I-PROMO is a multidimensional marketing agency specializing in strategic and signature
events. I-PROMO conceptualizes, develops, manages, and implements corporate and
lifestyle events. The company's primary expertise lies in creating own branded, title events
with local and regional sponsors and partners. With years of experience managing
conventions, exhibitions, festivals, and gala events, I-PROMO produces events worthy of
being called phenomenal rather than merely experiential.
As a subsidiary of Kingsmen Creative Limited, I-PROMO teams comprises of professionals
with diverse talents such as conceptualization, marketing, sales, design, and construction.
With streamlined operations and collaborative resources, I-PROMO consistently deliver
results beyond the expectations of our clients
I-PROMO's pool of talent is able to execute opportune, current, relevant, competitive, and
profitable events that are critically aligned to clients' objectives. Over the years, the company
has created events for the government and the arts, as well as the giants of retail, IT,
finance, and petroleum industries.
About SOZO
SOZO represents a cutting edge entertainment and youth-marketing driven company. Made
up of a diverse talented pool of industry professionals, SOZO is focused towards developing
animation and entertainment content and service platforms geared at engaging young adults
at both regional and global levels. SOZO's main mission is focused on delivering highly
entertaining pop culture experiences, contents and products that will constantly engage, thrill
and excite this young and restless market.
About Dentsu Singapore
A wholly owned subsidiary of Japan's Dentsu Inc. and an ‘Asian-born’ agency, Dentsu
Singapore is a fully integrated communications agency, providing total communications
solutions to both regional and local clients. The Dentsu network dates back to 1901 and has
at its disposal powerful network support and resources. According to Ad Age Global, it is
now the world's number one agency brand and the biggest among all major networks in
Asia. Dentsu for many years has also ventured into many successful anime franchises and
has a dedicated entertainment and contents division overseeing its operations.
more about Branded Entertainment and Strategic IP Partnerships
This year's conference topic is on ‘Globalization of Asia's Soft Power’ with three
themes: Create, Manage and Engage
(Singapore, 7th October 2009) - Animation Asia Conference (AAC) organisers announced
the speakers line-up and programme details for the inaugural business conference taking
place in Singapore on 20th November 2009. Held in conjunction with Anime Festival Asia
2009 (AFA09), the one-day business conference aims to nurture a regional IP ecosystem by
tapping on the expertise of the renowned speakers and talents from Japan and the region.
Titled 'Globalization of Asia's Soft Power', this year's conference is focused on three
themes: Create, Manage and Engage. Speakers will share their expertise on how they have
created content that have mass universal appeal and will share their experience on how their
content have successfully engaged the 21st Century's digitally connected youths. The
conference will target marketers and advertisers seeking new ways to work with popular
culture content to launch successful branding or marketing campaigns.
AAC09's lineup of speakers includes:
• Tsuguhiko Kadokawa, Chairman and Chief Executive Officer of the Kadokawa
Group Holdings
• Mamoru Hosada, Director of anime blockbuster hits ‘Summer Wars’ and ‘The Girl
Who Leapt Through Time’
• Edmund Shern, Founder and Chief Executive Officer of Storm Lion and Senior Vice
President at Radical Publishing
• Shiro Sasaki, Chief Executive Officer, Flying Dog Inc. and Producer for many Anime
Music Blockbusters
• Kotaro Sugiyama, Senior Vice President and Head of Solution (Strategy) / Creative
Department for Dentsu Inc.
• Danny Choo, Chief Executive Officer of Mirai Inc. and Japan's top English blogger
on Japanese popular culture
Animation Asia Conference 2009 is ready to set the stage as a key regional event that can
provide the depth and breadth of content that is relevant to anyone who is trying to figure out
how to connect with the digital generation of youths who seek to be entertained and
engaged.
“We hope that this conference will draw not just the television broadcasters looking for new
anime content, but also marketers and advertisers looking for unique ways to work with
branded entertainment.” said Anna Teo, Conference Director for Animation Asia Conference
2009.”By hosting this regional conference, we hope that creators and advertisers can have
an opportunity to network and explore collaboration opportunities to launch the next
successful brand franchise from Asia,” added Teo.
Through speaker presentations and panel discussions, delegates will have an opportunity to
gain valuable insight on the perspectives, plans and strategies of participating companies,
which include some of the top animation studios from Japan, in addition to those from South
East Asia as well.
Industry Showcase and Business Matching
Industry Showcase and Business Matching is a session where 12 companies will be invited
to showcase their latest projects. This session is meant to allow participating TV
broadcasters, as well as advertisers an opportunity to learn about the latest trends and
discover new IP and business models as some of the top animation studios will showcase
their latest works. Leading Animation Studios from Japan such as Madhouse, Tatsunoko
Production, Production I.G and Gonzo are amongst some of the production studios that have
confirmed their participation in this session while organizers are currently reviewing
submissions from other studios around Asia.
AAC09 is open for registration
Programme details and speaker profiles are now available at www.afa09.com/aac.html
Ticket prices for the one-day conference are priced at $480 Singapore Dollars. Early
registration tickets are priced at $432 Singapore Dollars for sign-ups before 20th October
2009.Interested parties can download the registration form online at www.afa09.com /
aac.html or contact the AAC secretariat office at [email protected]
Media accreditation is limited and subject to approval by the organizers. Press can submit
requests to: [email protected]
About the organisers: I-PROMO, SOZO and Dentsu Singapore
About I-PROMO
I-PROMO is a multidimensional marketing agency specializing in strategic and signature
events. I-PROMO conceptualizes, develops, manages, and implements corporate and
lifestyle events. The company's primary expertise lies in creating own branded, title events
with local and regional sponsors and partners. With years of experience managing
conventions, exhibitions, festivals, and gala events, I-PROMO produces events worthy of
being called phenomenal rather than merely experiential.
As a subsidiary of Kingsmen Creative Limited, I-PROMO teams comprises of professionals
with diverse talents such as conceptualization, marketing, sales, design, and construction.
With streamlined operations and collaborative resources, I-PROMO consistently deliver
results beyond the expectations of our clients
I-PROMO's pool of talent is able to execute opportune, current, relevant, competitive, and
profitable events that are critically aligned to clients' objectives. Over the years, the company
has created events for the government and the arts, as well as the giants of retail, IT,
finance, and petroleum industries.
About SOZO
SOZO represents a cutting edge entertainment and youth-marketing driven company. Made
up of a diverse talented pool of industry professionals, SOZO is focused towards developing
animation and entertainment content and service platforms geared at engaging young adults
at both regional and global levels. SOZO's main mission is focused on delivering highly
entertaining pop culture experiences, contents and products that will constantly engage, thrill
and excite this young and restless market.
About Dentsu Singapore
A wholly owned subsidiary of Japan's Dentsu Inc. and an ‘Asian-born’ agency, Dentsu
Singapore is a fully integrated communications agency, providing total communications
solutions to both regional and local clients. The Dentsu network dates back to 1901 and has
at its disposal powerful network support and resources. According to Ad Age Global, it is
now the world's number one agency brand and the biggest among all major networks in
Asia. Dentsu for many years has also ventured into many successful anime franchises and
has a dedicated entertainment and contents division overseeing its operations.
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